Why Do Food Service & Manufacturing Organizations Need to Do Menu Nutrition Analysis?

Marketing stays ahead of the curve for any business, from small to large to multinational food companies. Food marketing has several forms and involves building relationships with customers, raising brand awareness, promoting them through advertisements, developing new food products and even paying grocery stores for prominent shelf space. All these activities are aimed at promoting sales.

US food and beverage companies focus most of their marketing efforts on boosting sales of food products to attract their target consumers. The objective for marketing is to influence them. At the same time, those food companies also keep in mind they have to flawlessly comply with the food labeling guidelines of their government. Any anomaly in presenting food nutrition information must invite penalty and ban of their food product/s.

On food labels, nutritional information regarding serving size, calories, nutrient values, need to be displayed. The bottom section of the menu labels has to contain a footnote that explains the % Daily Value and gives the number of calories used for general nutrition advice.

Nutrition Information At a Glance on Food Labels:

• Serving Size

• Total Calories

• Percent Daily Values

• Nutrition Terms

• Saturated Fat, Added Sugars and Sodium

• Vitamins, Minerals and Fiber

• Additional Nutrients

Food companies need to display an ingredient list on the label when their foods contain more than one ingredient. The label also has to display ingredients in descending order by weight.

But, do you think doing menu nutrition analysis is possible by hand? For any size of food companies, manual effort for menu nutrition analysis would be arduous and insane. Which is why they take advantage of a menu nutrition analysis application that simplifies and streamlines their task of food nutrition facts analysis and labeling in compliance with government food labeling guidelines.

See a DEMO of a software to understand how easily and quickly menu nutrition analysis is performed.