Why Do Food Manufacturers Need Nutrition Facts Labels On Their Food Items?

Whether you are planning to launch a food product to the retail market, you need to know if your product requires a nutrition facts label. It isn’t mandatory for every single food product to have a nutrition label. It depends on what the food product is and where it is being sold.

When Labeling Nutrition Facts for Food Product?

Nutrition facts label is compulsory if your food product is making any nutrient content claims, such as low-fat, low-calorie on its signage or packaging. If you are also making such health claims about your food products, you have to include a nutrition facts label to validate that claim.

Benefits of Voluntarily Labeling Nutrition Facts:

Providing no nutrition facts labels on your food items can certainly save you some money, especially when you are just starting out. But, you can definitely reap many benefits by voluntarily providing nutrition facts labels on your food items despite being exempt. You must know that small upfront investment often pays off.

Check out a few reasons why providing nutrition facts on food item labels (even on exempted food products) is a good business approach.

Professionalism: Today’s consumers are very health conscious and want to purchase foods based on verified information. That’s why they expect every food item to demonstrate its nutrient information. A product that displays no nutrient information may appear less professional or legitimate compared to one with a complete nutrition facts label.

Transparency: Consumers want to know nutritional values of the food items they are purchasing. For them, transparency and honesty about nutritional values are vital and based on the information, they choose a brand and a product. It means if your product doesn’t have nutritional information, it might negatively impact sales.

Scaling up: Food manufacturers can’t predict how quickly their product will catch on. Sometimes, all it takes is a few customer requests to see your product carried in grocery stores and then you will need nutrition facts labels. If you want to scale up sales of your product, you have to get your product on major retail shelves, where nutrition facts labeling of a packaged food item is mandatory.

It is always recommended that food manufacturers should provide nutrition facts labels because the above reasons outweigh the costs of making a label. With FDA-compliant online food nutrition label makers, making a nutrition facts label can be quite affordable. And, it is much more affordable than using a food lab analysis choice.